Technical SEO proves to help boost the ranking of a website on Search Engine Result Pages (SERPs). Because with the help of Search Engine Technical SEO, the website can be easily understood.
Schema Markup is also an important part of Technical SEO. If you want to know what Schema Markup is then this article is going to be very helpful for you.
According to a study, it has been found that the websites in which Schema is added have Traffic Increase on those websites. Due to which the CTR increases and the ranking of the website on the search engine is boosted.
In this article, I have explained what is Schema Markup and what are its types. Apart from this, I have also told you whether using Schema Markup is right for New Bloggers or not.
If you understand well by reading this article, then you can also get many benefits by easily adding Schema Markup to your website. So read this article carefully.
What is Schema its Impact on SEO
Schema Markup is a type of microdata, which works to give some extra information about the website to the search engines. Due to adding Schema Markup to the website, it becomes easy for the search engines to understand the website. Due to the addition of Schema, there is a traffic increase on the website and there is CTR Improvement.
Let me explain to you in simple language. Websites are always in two forms, Visual Form and HTML Form. When we humans visit a website, it appears to us in a visual form that we can read and understand.
But when the search engine bots come to the website, they appear in the website HTML form which is made up of coding. Due to coding, search engine bots are not able to focus on the necessary information and it has a bad effect on the ranking of the website.
Therefore, to give some extra information to the bots of the search engine, Schema Markup is added to the website. So that the search engine bots can easily get the necessary information.
You know what Schema is, but do you know what is the effect of Schema Markup on SEO. If you don’t know, I’ll tell you. On-Page SEO, Off-Page SEO, and Technical SEO are done to get the website ranked high on Search Engine Result Pages (SERPs) and to overtake the competitors.
As I already told you that Schema Markup is a part of Technical SEO. If you add Schema Markup to your website, then there will be a traffic increase on your website.
Due to which CTR will increase and there will be a Ranking Improvement of the website in Search Engine Result Pages (SERPs). Now that you know what Schema Markup is, let me tell you its type.
Types of Schema Markup
After knowing what is Schema Markup, you should also know its types. By the way, there are many types of Schema Markup, you should select Schema Markup according to your website. Here I am going to tell you 10 types of Schema Markup. which are as follows –
1. FAQ Schema
Frequently Asked Question which is called FAQ in short. If you include FAQ in your content, then you should add FAQ Schema to your website. FAQ Schema is also a part of Schema Markup.
Due to adding the FAQ Schema to the website, the search engine gets the necessary information about the FAQ. By which the search engine shows those FAQ questions and answers in their web pages and users get help from this.
For example, when a person searches a question on a search engine like What is First Input Delay. So the search result comes in front of him, in which the questions related to that question are seen.
On clicking on which you get the answer to that question and the link to that post. Due to which there is Traffic Increase on the website and Ranking Improvement in Search Engine Result Pages (SERPs).
If you want to add FAQ Schema to your website, then you have to use Gutenberg Editor of WordPress because there is no facility to add FAQ Schema in WordPress Classic Editor.
2. Recipe Schema
If you have known what Schema Markup is, then you can understand Recipe Schema very easily. Because Recipe Schema is also a type of Schema Markup. Recipe Schema Markup is added to Recipe Websites.
Due to which the Search Engine gets some extra information and it shows Recipe Website Pages as Rich Snippets. Due to the Recipe Schema, they are very attractive to see, due to which most of the visitors like to visit these websites.
For example, when an Internet user searches Pizza Recipe on the search engine, the search engine shows him the search result. Websites, where Recipe Schema is added, have some Extra Information Show like Rating, Time, Votes, etc. As you can see in the image above.
3. Movie Schema
Movie Schema which is added to Movie Websites. Movie Schema is also one of the types of Schema Markup. If you have a movie website then you can add Movie Schema to it.
By adding Movie Schema to the website, the search engine gets the necessary information about the movie. Due to which it shows the necessary information about the movie separately in the search result.
Due to which visitors get information without visiting any website. Such as Release Date, Director, Box Office, Production Companies, Images, Cast and Social Media Profiles, etc.
As you can see in the image above. In this way, you can increase traffic by adding Movie Schema to your website.
4. Local Business Schema
If you know about Local SEO then you can understand Local Business Schema very well. Because it is a type of Schema Markup which is helpful in Local SEO. If you have a local business, you must first create a website and get good hosting.
If you are a beginner then you should take hosting from Hostinger because it is cheap and good hosting. Then you have to submit your website to the online directory. There are online directories like- Google My Business, Yahoo, Bing Places, etc.
When you submit the website to the online directory, then you should add the Local Business Schema to the website. Due to adding Local Business Schema to the website, it is easy for the search engines to understand your local business.
When people around your local business do online local searches, the search engine gives them information about your business. Like if you have a restaurant and you have added Local Business Schema to your website.
If a person searches Best Restaurant Near Me on Search Engine from around your business. So the search engine shows that person to the nearby restaurants in the search result. In which information like Name, Address, Time and Rating of your restaurant is also shown.
5. Product Schema
One of the types of Schema Markup is Product Schema. Product Schema proves helpful in selling products. If you have an online website then you should add Product Schema to your website.
Because by adding Product Schema to the website, the search engine gets some extra information about the product. Because of which the search engine provides the necessary information to its users without clicking on any website in the search result, such as – Colour, Type, Rating, Review, Price, etc. As you can see in the image above.
Due to this, it starts to look attractive and people like to visit such websites more. In this way, there is a traffic increase on your website and CTR also starts increasing.
6. Video Schema
The purpose of adding Video Schema Markup is to make the search engine understand the videos present on the website. Video Schema is also one of the types of Schema Markup. If you add videos to your website, then you should also add Video Schema to the website.
Because of Video Schema, Search Engine can easily understand the videos present on your website and then crawl and index those videos. When this process is done, then the search engine shows the videos in the search result according to the searches done by the people.
For example, when a person searches on the search engine what is HTTPS, then the search engine shows the videos related to it in the search result. As you can understand by looking at the image above.
7. Review Schema
Review Schema is included in the types of Schema Markup only. Review Schema is added to those websites which prepare Review Based Post. So that the search engine gets the necessary information and it can show your website in front of the users in the search result.
Nowadays people like to read the review of an item before purchasing it. So that he can understand that thing well and can decide to use it. If you have a review website then you should add a Review Schema to your website.
If a person searches Bluehost Review on the search engine, then the search engine shows him the search result. In which some extra information is shown without clicking on any website. Due to this, the traffic on the website starts increasing and the ranking of the website on the search engine is boosted.
8. Person Schema
Person Schema is added to such websites which prepare posts about famous persons. With the help of Person Schema, necessary information is given to the Search Engine. Due to which the search engine gives different information to the people when they search online in the search result itself. Because of which people do not need to visit any other website.
For example, if a person searches for the name of a famous person like Warren Buffet on the search engine. So in the search result itself, without clicking on any website, you will get to see the information separately. Like- Full Name, Born, Net Worth, Spouse, Education, Children, Books, and Social Media Profiles, etc.
9. Place Schema
Place Schema is also a type of Schema Markup. Place Schema is added to those websites which prepare posts about different places. With the help of Place Schema, Search Engines get the necessary information about your website.
When Internet users search for a place on the search engine, the search engine gives them separate information in the search result. Like- Address, Time, Phone Number, Artist, Height, Images, etc. As you can understand by looking at the image above.
10. Software Application Schema
The next type of Schema Markup is Software Application Schema. It gives the necessary information about software or application to the search engine, which makes it easy for the search engine to understand it.
When a person searches any software or application on the search engine. So the search engine separately shows some important information about the software to that person in the search result. Like- Website, Developers, Initial Release, Written in, Type and Operating System, etc.
If you have a Software Application Website, then you can add Software Application Schema to your website. Due to this schema, there is a traffic increase on the website, and CTR increases, which helps in the ranking of the website.
Can New Bloggers Add Schema to their Website
If you are a new blogger and you have come to know very well what Schema Markup is. So you can select Schema Markup according to your website and add it to your website. You do not need to make any payment to add Schema Markup to your website because it is free.
You can increase traffic by adding Schema Markup to your website and by which the ranking of your website will also be boosted in Search Engine Result Pages (SERPs).
Conclusion: What is Schema
As you know by reading this article what is Schema Markup and what are its types. Many people know it as Rich Snippet. If you want to improve the ranking of your website and want to get ahead of your competitor’s websites.
So you have to do SEO of your website well and also add Schema to the website. By doing this, traffic will start increasing on your website, due to which CTR will increase and the website’s Ranking Improvement will start.
I have explained in this article what is Schema Markup and what are its types. Along with this, what is the effect of Schema Markup on SEO, and whether it is right for new bloggers to add Schema Markup to their website or not? Complete information has been given about this.
I hope you liked this article of mine. If you found this article helpful, then definitely share it with needy people.
FAQ: What is Schema
When I was researching on the Internet what Schema Markup is and what its types are, I saw that there were many questions and problems from people related to it. Some of which I have given answers to important questions in this article. which are as follows-
Q.1 How to Add Schema Markup to Website?
Ans. If you want to add Schema Markup to your website. So for this, you have to install Rank Math or Yoast Plugin on your WordPress website. With the help of this, you can easily add Schema to your website.
Q.2 How to find out whether Schema Markup is added to the website or not?
Ans. If you do not know whether Schema Markup is added to your website or not, then you have to go to the search engine. There you have to go to the Structured Data Testing Tool and search the URL of the website. By which you will get the necessary information and you can find out whether your website has Schema Add or not.
Q.3 Is it necessary to add Schema Markup to the website?
Ans. Schema Markup is a part of SEO itself. If you want to improve the ranking of your website and want to increase traffic. So it becomes necessary for you to add Schema Markup to your website.