Have you ever visited a website on which the open lock sign is visible? If yes, will such a website be secure for you? No!! These types of websites are not secure for any users, because these websites can be hacked at any time by hackers.
If you have a website on Google, then you will be well aware of Page Experience. But do you know how a secure website affects the page experience?
Let me first tell you some interesting things about HTTPS (Secure Website). In the year 1994 Netscape Communications created HTTPS for its Netscape Navigator web browser. After that, Google used HTTPS. Google did this because it wanted the website owners to be aware of making their websites more secure.
Do you think your website is secure and can users trust your website? If HTTP is being written on your website then it means that your website is not secure.
Do you want to know that What Is HTTPS And How Does It Affect Page Experience? then you should read this article till the end. This article is going to be very useful for you.
What Is HTTPS?
The full name of HTTPS is Hypertext Transfer Protocol Secure. This is a secure version of Internet Protocol communication. The job of HTTPS is to maintain the integrity and confidentiality of data between web browsers and websites.
When users visit your website, they expect good security from your website because when they fill in their personal information (such as information related to a bank account or to fill any insurance or to buy any goods, etc.) then the data should be completely safe.
For your information, let me tell you that Google also fully tries that your users should also be connected to your website with a secure connection. Therefore Google also encourages website owners to adopt HTTPS.
Always keep in mind that if you have a website that needs login credentials, then you should immediately use HTTPS for your website. Because Chrome also ranks only those websites which are secure with HTTPS. Along with Google Chrome, other browsers do not consider non-HTTPS websites to be secure.
What Is The Use Of TLS In HTTPS?
The full name of TLS is Transport Layer Security protocol (TLS). The function of TLS is to protect the data from HTTPS. This security work is completed in three phases.
1. Encryption Data
The first step is encryption. Here the swapped data is encrypted to protect it from eavesdroppers. Because there are many hackers who hack the websites and extract the personal information of users from them. But when the website is encrypted, it means that when users are using a website browser, at this time no one can steal their data.
2. Data Privacy
The second step is data privacy. This step is to maintain the confidentiality of the data. Here, it cannot be modified while transferring the data without being detected.
This is the last step to secure the data. This step proves that the website the users are associated with is a completely secure website. This gives users a good experience and thereby increases the chances of users visiting that website.
What Is Page Experience?
Bloggers who have been blogging for a long time will already be familiar with the page experience, but let me tell those who are new bloggers that page experience is found in the Google search console. It closely checks the web pages of the websites. Google has announced the introduction of new metrics called Core Web Vital to further increase its importance.
You will see 5 ranking signals in-page experience. Those whose names are as follows:
- Core Web Vitals
- Mobile friendly
- Safe browsing
- No Intrusive Interstitials
It is very important to optimize your article for these five ranking signals. If you focus well on these five signals, then your website will not have any kind of problem in the future.
How Does HTTPS Affect Page Experience?
HTTPS means a lot for a web page and therefore it also affects the page experience a lot.
To explain how HTTPS affects the page experience, I have highlighted some important points below.
1. Provides Safety To Website Owner And Visitors
Do you know what is the most important part of HTTPS in Page Experience? any guesses !! No, let me tell you, the most important work of HTTPS is to provide safety to website owners and visitors.
If HTTP is written on a website, it means that the website is not secure.
Google also does not consider such websites as secure for its users and also does not rank these websites. You can convert your website from HTTP to HTTPS with the help of an SSL Certificate.
When your website is secure from HTTPS, then it will also get a good place in the page experience and also helps in SEO.
2. Loss in Revenue
If your website is not secure with HTTPS, then due to a lack of security, more visitors will not be able to connect to your website. And the result will be that you will not get better conversions.
Because users will have a lot of trouble trusting your website and it may be that due to this your revenue will also decrease. Due to this, the page experience will also be greatly affected.
3. Protects The Integrity Of the Website
If your website is not secure with HTTPS, then intruders may be able to steal your users ‘personal information by tampering with the communication between your websites and your users’ browsers. This will greatly affect both the image and page experience score of your website. Therefore it is very important for the website to be secure with HTTPS.
This prevents intruders from taking sensitive information from your website to your users or installing malware or taking advantage of unsafe communication through advertisements placed by you.
In addition, it also protects against hackers attacking cookies, images, HTML, important documents, compromised ISPs, and Wi-Fi hotspots traveling between your website and users’ browsers.
4. Increases Bounce Rate
When metrics of page experience check your web pages, then they also notice that what is the bounce rate of your website?
If the bounce rate is low then it is good for your website but if the bounce rate is high then it can be harmful to your website.
The bounce rate increases when users come to your website and instantly return back. Users are quickly backed from any website only when they do not like the content or the website is not secure for them.
And your website will not also increase on Google’s SERPs due to the high bounce rate.
How To Optimize HTTPS For Page Experience
So far you must have understood what HTTPS is, how it affects the page experience. Now I’m going to tell you how to optimize HTTPS for the page experience. For this, you have to read the following points carefully. which is like this:
- Whatever certificate you take for HTTPS, one thing should be kept in mind that you always have to keep that certificate up to date.
- While taking the certificate, make sure that you have taken the certificate with all the hostnames that present your website.
- Whenever you choose a server for your website, always select SNI as this server because it supports all modern browsers. But if you use an older browser then you will need a dedicated IP.
- You never have to stop crawlers from crawling your HTTPS website using robot.txt.
- When the search engines do indexing of your web page then you do not have to create any problem in your website, for example, noindex tag.
- If you are still using old protocol versions, then stop using them immediately. Because these protocols are not safe, you should use the TLS protocol instead.
- You always have to embed HTTPS content on HTTPS pages.
- Make sure to check that when your website is converted from HTTP to HTTPS, then there is no error of 404 or 410 (Not Found) in the pages of that website.
If you work well by focusing on all these aspects, only then you will be able to optimize your HTTPS website to the page experience.
Conclusion: What Is HTTPS and How Does It Affect Page Experience?
Just like you cannot give your personal information without knowing the security of any website. In the same way, no other Internet user can give his personal information on a non-secure website.
If you have a website on which a green-colored paddle or HTTP or open lock is visible, then your website is “Not Secure”.
You will need an SSL Certificate and Robust Security Certificate to secure your website.
If you do not secure your website, then your website will be left behind from your competitors’ website. And users will not also trust your website after seeing your Not Secure website.
When the metrics of the page experience measure your website, your page score will be reduced due to not getting your website secure and for this reason, you will also fail in ranking your website.
If you do not want to do this, then, first of all, you must secure the information of your website and your visitors, and you can do this only through HTTPS.
With this, I hope that my article (What Is HTTPS and How Does It Affect Page Experience) will work for you.
FAQ: What Is HTTPS?
I have found in my research that many bloggers are still worried about how HTTPS affects page experience. Because of this, they are also searching for answers to a lot of questions related to it on the internet, but they are unable to get a correct answer to their questions. So here I will answer the 3 important questions asked by them. Which will help them a lot.
Q1. Can hackers hack the https website?
Ans. If you think that you will change your website from HTTP to HTTPS, then after that the hackers will not be able to hack your website, then I would like to tell you that you are thinking completely wrong.
This is because even if you switch your website from HTTP to HTTPS, the hackers can find out the weakness of the website and attack it. Therefore, to secure your website, you need to pay attention to other points along with HTTPS.
Q2. Which one is better: HTTPS or VPN?
Ans. Both HTTPS and VPN are good for providing security to the website. Because both of these encrypt the information of the website owners and their visitors. But VPN encrypts more information than HTTPS.
Q3. How is VPN better than HTTPS?
Ans. VPN is better than HTTPS because HTTPS encrypts only that information sent to the server via a browser, and moreover when a user connects to you through your website. But the VPN keeps encrypting the activities on your website all the time.