Whenever SEO is talked about, technical SEO is definitely mentioned in it. Because SEO is incomplete without technical SEO.
Have you ever imagined that without doing technical SEO, your website will start ranking on the first page of Google’s search engine results? Probably not, because it is not possible at all.
If you want to reach your website on top, then you have to do technical SEO in any condition. But after all, what is technical SEO and how does it work?
According to research, 59% of SEO experts claim that technical on-site optimization is the most effective SEO strategy. That’s why Enterprise brands also use technical SEO strategies for their work and they have found this strategy as their most successful strategy.
Competition has become so high in 2021 that any new blogger needs to know about On-Page SEO and Off-Page SEO, as well as technical SEO, in order to rank his website. If they do not have information about Technical SEO, then their website will be left behind from other bloggers’ websites.
Many bloggers keep searching for the answer to this question and they also get the answer to their question. But nevertheless, they are not able to do Technical SEO properly.
Although Technical SEO is a little different from On-Page SEO and Off-Page SEO, it is not that difficult to learn. You can understand Technical SEO well, so I have given all the information related to Technical SEO in this article. Which will prove to be very helpful for you to rank your blog. So let’s start.
What Is Technical SEO?
Technical SEO means improving the technical aspects of a website. As well as, they also reflect the factors that affect SEO apart from the actual content, such as website architecture, page speed, mobile optimization, etc. Technical SEO is the foundation that works to run on-page and off-page SEO smoothly.
For your information, let me tell you that Technical SEO affects the bounce rate of visitors to a great extent. Now you must be thinking that how is this possible even after having on-page and off-page SEO? For that, first, you should know that if the loading time of pages of any website is more than 10 seconds, then the chances of the user leaving that page increases by 123%.
According to sources, 47% of the readers are such that after clicking on the blog post, they want it to open in front of them within 2 seconds. If this is not the case, then they immediately open another page. The conversion rate drops by 12% for every additional second due to the long loading times of the page.
Neil Patel, the co-founder of NP Digital, has to say for technical SEO that all the work that is done to strengthen the technical foundation of a website comes under technical SEO. In short, all those things that you do to improve the technical factors of your website apart from your content are actually called Technical SEO.
Why Is Technical SEO Important?
Have you ever been given an exam by reading only 1 or 2 books during your study time? Can you solve any math question without knowing the formula? It is probably not possible for anyone to do this kind of work.
Because before doing any work, it has to be understood, only then one gets success in it. And if you still have to do that work without knowing then it can be a matter of danger.
According to Burr Reedy, “SEO is like accounting”, so whenever you do SEO for your website, hire a professional to set up the complex stuff.
In simple words, the way a professionalist is needed to do any work in a professional manner. In the same way, technical SEO is needed to complete the work of SEO in a perfect way.
Getting SEO wrong can have a bad effect on your work, so focus well on it while doing technical SEO.
How Does Technical SEO Work: 16 Important Elements
After knowing what is Technical SEO, you must be thinking that how to do Technical SEO. I would like to tell you here that if you want to do Technical SEO of your website. So for this, you have to understand these 16 Elements of Technical SEO very well. After this, you can improve the ranking of your website in Search Engine Result Pages (SERPs). These 16 elements are as follows –
1. Choose Correct Domain
A domain name is an address of a website with the help of which people access your website. When you purchase a domain name for your website, at this time you should remember that the domain name should be related to the niche of your website.
If the domain is not related to the niche of your website, then it can have a bad effect on the visitors. That’s why you should buy such a domain that you can get to know about your website only by viewing it.
If you want to get a domain on your name, then the domain name should be kept in such a way that you can get the name and also the niche of the website.
Suppose if your website is related to technology and your name is Varun then you can keep the name techvarun.in or techvarun.com etc. In this way, you can take any domain name of your choice.
2. Select Good and Reliable Web Hosting
When the data of a website is stored on a supercomputer and kept online on the Internet. So that people can come to that website through the Internet and get information by accessing it. The server on which all the data of the website is kept online is called web hosting.
While taking web hosting, you should keep in mind that the uptime of that website is high, the customer support of that web hosting is good. Along with this, you should purchase web hosting only after knowing all the features like Bandwidth, Storage, Backup, etc.
If someone wants to purchase a new Blogger Hosting, Shared Hosting is the best for him. There are many web hosting providing companies on the Internet. Like – Godaddy, Hostinger, Bigrock, etc. You can buy hosting from any website.
Robot.text is also an important factor of Technical SEO. This is a text file that you have to keep on your website. With the help of this, the search engine is explained which web pages to crawl and index and which are not.
Through this, you can tell the search engine where the sitemap is. If you want search engine bots not to index some Images, PDF, Duplicate Pages, and Internal Search Result Pages. So you can easily do this work with the help of Robot.text.
4. URL Structure
While doing technical SEO, you should also keep in mind the URL structure. Because URL is the complete structure of the domain of your website. In a URL, there is a protocol first, after that the name of the website then comes the extension, and lastly comes the path of the web page.
While creating a URL, you should not write Date, Time, Year, etc in it because such web page stops ranking on Search Engine Result Pages after some time. You should make the URL of your web page as short as possible. Because both search engines and visitors do not like large URLs.
5. Crawling & Indexing
If you want to rank your website on Search Engine Result Pages (SERPs), then it is very important to have Crawling and Indexing of web pages of your website. Both of these are important factors of technical SEO and without them, your blog post can never rank on the search engine.
For this, you have to SEO Optimize your blog post. So that search engine bots can crawl your website. If the SEO of your website is done well then Google’s bots index your web pages. Due to which more traffic starts coming to your website.
6. Broken Link
When a website owner removes one of his blog posts and the link of the blog post is added by another website to one of his posts. When visitors visit such a website and open that link, it shows 404 Not Found Error or Page Not Found Error instead of opening the link. These types of links are called Broken Links.
Therefore, you should find such links and redirect them to a similar web page and if the Broken Link Redirect is not possible, then you can also remove it. There are many Broken Link Checker Tools available on the Internet, with the help of which you can find and fix these Broken Links on your website.
7. Navigate Website Design And Structure
For the ranking of the website, it is very important for you to change the design and structure of your website. You should keep the structure of your website in such a way that visitors also take interest in reading your post. If the design and structure of the website are not good then visitors will not stay on your website much. That’s why you have to improve the structure of your website.
You will find many themes on the Internet, you can download any theme from there and install it on your website, but you have to keep in mind that you install only Lightweight Theme on your website. If you install a Lightweight Theme on your website, then it starts loading the website fast which has a great effect on both Search Engines and Visitors.
8. Generate XML Sitemap
XML Sitemap is also a very important factor of Technical SEO. Because Google crawls and indexes your website with its help. For this, you have to first create a Sitemap and submit it to Google Search Console. By doing this, the structure and link of your website reach the search engines.
With the help of which search engine bots easily crawl and index the web pages of your website. With this, your website quickly starts ranking in Search Engine Result Pages (SERPs). There are many tools available on the Internet, with the help of which you can easily create a sitemap.
9. Google Search Console
Google Search Console plays a very important role in doing technical SEO. For this, you have to connect your website to Google Search Console, after which Google analyzes your website and shows all the technical problems.
You can fix these technical problems by finding out in this way. Due to which the ranking of your website will increase in Search Engine Result Pages (SERPs). Google Search Console makes your technical SEO work very easy.
10. Avoid creating duplicate content
When you prepare content, you should always keep in mind that your content is unique. You should not write content similar to someone else’s content. Many bloggers write by copying content from other websites. By doing this their website can never be ranked on Search Engine Result Pages.
Bots of search engines never like this type of duplicate content. If you are a blogger then you should always avoid writing duplicate content. When you write unique content and optimize SEO well, then only your website will rank on the first page of the search engine.
11. Use SSL Certificate
Would you like to go to a website that is not secure and give your personal details on an unsecured website? definitely not, because visiting such websites and giving your personal information can be a risky job.
Now think for yourself that when you are afraid to give your personal details on such websites, then if your website will also be insecure, then how will any other person give their personal information on your website?
So if you want readers to visit your website without any fear, then you must use an SSL certificate. SSL certificate will not only secure your website but will also increase your chances of getting your website ranked. Because Google gives more importance to secure websites with SSL certificates.
SSL certificate will not only secure your website but will also increase the chances of your website getting ranked significantly. Because Google gives more importance to websites who secure with SSL certificate.
12. Fix Website Errors
If you are fond of reading blog posts, have you ever seen any 3 digit code on the page of a website? If yes, then let me tell you that this is a type of error. Which is called an error page. This error occurs due to any mistake made by the blogger or technical problem of the server.
If you have a website and a similar error is appearing in it, then you have to fix it as soon as possible. Because if you do not do this, then it will have a bad effect on the search ranking of your website.
Page error codes appear like this: 401, 403, 404, 500, 502, 503, 504. If you see any of these error codes while accessing any page of your website, then fix it immediately. Readers also get bad experiences due to these error pages as they play an important role in technical SEO.
13. Optimize Page Speed
Page speed is considered the most important part of technical SEO. But many bloggers consider page speed as website speed. While there is nothing like this. Page speed is completely different from website speed.
Where one side website speed refers to the entire loading time of a website, the other side page speed refers to the loading time of a single page of the website. When you add a new page to your website, then its speed is good, but after some time the speed of the page starts decreasing.
If you want the speed of your page to always be good, then you must optimize the page before publishing it. So that there will be no problem in loading your web page in the future.
14. Make Your Website Responsive
You should make your website responsive, for this, you can install Responsive Theme on your website. By installing a Responsive Theme on the website, your website becomes Responsive.
So that when visitors visit your website through any device like Mobile, Laptop, Tablet, I Phone, etc., then your website gets automatically adjusted according to that screen. Due to which the User Experience is also better.
15. Install AMP
You must be well aware of How smart technology has become in 2021, and for this reason, every person is using mobile phones today.
Those bloggers who want to make a name for themselves in the world of blogging, understand the value of mobile users very well. That’s why they set up their website for mobile users as well. So that maximum traffic can come to their website.
If you also want to increase traffic on your website, then like other bloggers, you have to install AMP on your website.
The full name of AMP is Accelerated Mobile Pages, whose job is to optimize the website for mobile users. Google has created AMP exclusively for mobile users. It is also a free HTML framework.
Many times new bloggers install some such plugins to rank their website quickly on Google’s search engine, which shows their websites fine on desktop but looks a little different when opened on mobile.
Because such plugins put heavy codes in the website. Due to which the speed of the website increases a lot and due to this the experience of the mobile users gets spoiled. AMP is the best to deal with these problems.
If you have an international website and you want to target more than one country where the same language is spoken. So for this, you have to explain to the search engine which countries you want to target and which language you want to target.
You can do this easily with the help of Hreflang Tag. By which Google will show your content to only such people who will be related to that country and language.
Conclusion: What Is Technical SEO And How Does It Work?
By reading this article you must have understood what is Technical SEO and how it works. You have to keep in mind all the factors of Technical SEO, only then you can get your website ranked on Search Engine. For this, the loading speed of your website also matters a lot.
If you take cheap web hosting, then its uptime may be less. There are many bloggers who take cheap hosting to save money, which can have a very bad effect on their website. That’s why you should take good hosting and create such content which is unique on the Internet so that your website can be ranked.
I hope you liked this article of mine. If you found this article helpful, then share it with needy people. If you have any problems with this article then you can also comment below.
FAQ: What Is Technical SEO?
When I was researching on the Internet what is Technical SEO, I saw that people had many questions and problems related to it. Out of which I have given answers to some important questions in this article. which are as follows –
Q.1 Can a web page be ranked on search engines without technical SEO?
Ans. If you are wondering whether you can get your website ranked on Search Engine without Technical SEO or not. So I would like to tell you here that you can get your website ranked on Search Engine by doing On-Page SEO and Off-Page SEO. But this will not make your website high rank. Technical SEO is very important to get the website ranked high on Search Engine Result Pages (SERPs).
Q.2 Can Technical SEO be done without Coding?
Ans. You do not have to come Coding to do the Technical SEO of the website. You can do technical SEO even without coding. For this, you should be aware of Technical SEO and should be aware of all its factors. In this way, you can easily do Technical SEO of your website.
Q.3 Is Local SEO Part of Technical SEO?
Ans. Local SEO is not a part of Technical SEO. Because Local SEO is done by those people who do local business and want to improve their business with the help of the Internet. It has nothing to do with Technical SEO.