Do you want to become such a blogger whose website and its articles cannot impress the readers much? Probably not, because every new blogger goes to the blogging line thinking this so that he can make a new identity from his website and his career by putting thoughts in his article.
So that’s why to become a good blogger, you should have complete knowledge about SEO and this article will give you a Complete Guide Of 2021 related to What is SEO.
According to the research, in 2021 Google has become approximately 70% searched platform on all Global Desktop, followed by Baidu 13% then Bing 12%, and Yahoo 2% come in the list of search platforms. Because Google’s algorithm allows more than 200 factors to be used to rank websites. 67.60% of all clicks on the first page of the SERPs alone account for the first five organic results. And for this reason, Google has already received 360 billion searches this year.
While doing SEO, you always have to keep in mind that it is not only a way to rank websites but it is the process of correcting mistakes and giving a direction to the website with new discoveries every day. By giving priority to SEO, you will get the benefit that your business or your website will increase your chances of appearing first in those 2+ trillion organic searches.
Without understanding SEO, you can’t rank your website on the first page of Google because now the competition in the field of blogging has become more tough than necessary. And this article is going to prove to be completely helpful in starting your blogging career. So let’s start with What is SEO?
What Is SEO & How It Works
The full form of SEO is Search Engine Optimization. When a person searches a keyword on the search engine, the search engine shows that person many search results related to his keyword. The website that is on the top of the first page of those search results has good SEO optimization. That’s why he gets the best ranking in search results.
If you still do not understand what SEO is, then let me give you an example here. If you search SEO by going to the search engine, then the search engine will show you many search results. On the first page of that search result, the website is getting the rank on the top. Most of the traffic also comes to the same website.
This happens because the SEO optimization of that website is better. If a website is not SEO optimized then it can never rank on Search Engine. If you want to become a successful blogger then you have to do SEO optimization of your blog post well. I will give you information about this in detail below. Now you must have understood what SEO is.
How It Works
You know what SEO is. But do you know how SEO works? If you don’t know then let me tell you. The way SEO works are very different. You have to understand this very carefully. When you prepare the post, SEO optimization of that post is also done.
Due to SEO optimization, the search engine gets to know which topic your content is related to. Search Engine provides Search Results keeping all Ranking Factors in mind. Many factors include Keyword, Backlink, Quality, Image SEO, Internal Links, Length of Content, On-Page SEO, Off-Page SEO, and Technical SEO, etc.
Keeping all these factors in mind, search engines crawl and index the post. Then when a keyword is searched on the search engine, then the search engine provides you the search result.
On the first page of that search result, the website that is ranking at the top, most of the traffic comes on it. There are very few people who would have gone to the second or third page. In this way, all search engines provide ranking to websites. Perhaps by now you must have understood how SEO works.
Why SEO Is Important To Rank Post On Search Engine
As you now know what is SEO. So now you should also know how important SEO is to get the post ranked on Search Engine. Let me explain to you. If you have a website on which you publish good posts. But if you do not do SEO optimization of those posts, then what will happen in this situation.
If you do not do SEO, search engines will not get information about your post. Due to which he will not be able to crawl and index your posts. If a person will search for a keyword on the search engine. If your post is related to that keyword and will also come in the search result. Still, traffic will not come to your website.
Because your website is ranked at the bottom, search engines will not be able to rank it at the top and users will not be able to access your website. When the ranking of the website will be down and the traffic will not come then there is no use in building your website. SEO of the post is very important for people to reach the website and get a good ranking in search results. SEO is not as difficult as you think.
You can learn it and then you can also optimize SEO by creating better content. By doing this there will be a traffic increase on your website and the ranking of your website on the search engine will also increase. In this way, you can generate a good income. Now you must have understood how important it is to do SEO to rank the post on Search Engine.
When there are many websites related to a niche and the competition is high, then the same website ranks on the top. Which does SEO Optimization better. You already know that the website that ranks on the top on the search engine, users trust more on the same post. Because of this, there is a traffic increase on that website. If you want to become a successful blogger and earn money from blogging. So you must do SEO Optimization of your post.
4 Types Of SEO That Exist
What is SEO and why is it important to rank the post. After knowing this, you should also know the types of SEO. So that you can do SEO of your post well. There are 4 types of SEO –
1. On-Page SEO
2. Off-Page SEO
3. Technical SEO
4. Local SEO
You should understand these 4 types one by one, so let me first tell you about On-Page SEO.
1. On-Page SEO
On-Page SEO is such a technique in which the article is specially designed for specific keywords to improve traffic and search visibility. The specialty of On-Page SEO is that it helps Google understand your website better. Due to which your website can rank quickly on Google’s search engine result page and you get more organic traffic to your articles.
Statistics show that 57% of marketing executives use on-page SEO, as it provides the most effective content for SEO strategy. On-page content goes much further than just providing a wealth of information but also good quality keywords. That’s why ranking content is increasing every year.
Many bloggers get so confused about what SEO is that they do not pay much attention to on-page SEO. For this reason, their websites are not able to rank quickly on Google. To do on-page SEO, first of all, you should come to properly adjust the SEO factors like keywords, alt text, URL structure, meta description, etc.
Do you know that Google makes small and big updates in its algorithm every day? If not, then you need to focus more on this because if your article is not optimized according to the upcoming update, then it may cause damage to your website in the future. Therefore, in the initial days, you have to give 100% of your time to your website. So that whenever Google makes any update, your website is ready for that update.
One thing that should always be kept in mind is that to optimize the content structure, use maximum quality keywords, but do not try to do keyword stuffing by mistake because if you do this then Google can penalize your website.
Although many techniques are used while doing On-Page SEO. But here I will tell you about 5 important techniques. which are like this:
- Target Keywords
- Image SEO
- High Quality Content
- Header Tags
- Internal And External Linking
1. Target Keywords
Although every query searched on the Internet is a keyword, for a blogger, targeted keywords are more important than keywords. keywords are only used to understand the complete meaning of a sentence, whereas Target Keywords is a group of those keywords, Which a blogger chooses according to his reader.
To create a group of any target keywords, first of all, you have to know the intent of your readers, only then you will be able to do keyword research. Keep in mind that after collecting the target keywords, you can target only your own specific readers.
If you want most readers to take interest in your article, then you should use the target keyword technique of the affiliate website. This will increase the chances of your website getting a good conversion.
Note: If you have just started your blogging career some time back then you should target the Long tail keyword. This trick will prove to be very beneficial for you.
2. Image SEO
Image SEO, which comes under On-Page SEO, is a process in which you have to optimize the graphics and images used in your article so that when the search crawler bots crawl the images in your post, they can be easily found.
“In simple words, renaming the images used in any website and adding Alt tags to it is called Image SEO.”
Let me explain it to you by giving an example, first of all, search the keyword you want to target on the internet. Then go to its image section and download 4 or 5 images of your work. When the images are downloaded, you can change the old name of those images and give a name similar to it or a name that matches your target keyword.
This will help you to rank the images of your post in Google. In the end, when you add those images to your content, then you have to give it Alt text.
3. High Quality Content
I have found in my research that some new bloggers got their website ranked on the first page of Google’s SERPs within 4-5 months, but how? Perhaps you must also wonder how it is possible to rank so quickly in such a short time. Actually, this was possible because he had focused on High-Quality Content.
Although High-Quality Content is not directly contacted with SEO. But it can make a difference in the search ranking of your website. There is a saying in the blogging industry that “Content is King” but according to my research, “Quality Content is King.”
Actually, High-Quality Content is called that which delivers the content according to its audience, making it interesting and the reader can connect with it easily. This means when the reader leaves your post, he should be satisfied.
4. Header Tags
Header Tags also have an important role in On-Page SEO. Which you should know to use properly. The correct way to use Header Tags in the content is by applying the headings and subheadings correctly which ranges from H1 to H6. Where the H1 heading is the most important because it is the title of the content and the focus keyword is added to this H1 heading. This helps readers and Google bots to know about which topic your article is related to.
H1 to H6 series:
5. Internal And External Linking
Internal and External Linking is considered to be the most important part of On-Page SEO. Under which bloggers connect the articles of their website to the articles of other websites through a hyperlink.
Let me first tell you about Internal Linking. Internal Linking is called that in which you can connect two articles of your website. Like, suppose that you have recently posted 2-3 articles on your website. Out of which only one Google index has been found.
The rest of the articles were left out of being indexed, so now if you have done internal linking in the article containing your index, then Google will automatically index the rest of the articles.
Let us now know about External Linking. External Linking works like a trap. In which you give a link to another blogger’s blog post in your article. Giving a link to another blogger’s article is not necessary, but by doing so, Google’s bots think that you have written your article after doing a lot of research.
2. Off-Page SEO
Off-Page SEO is completely different from On-Page SEO. When the post is prepared and published, then off-page SEO is done to support that post from outside. It is also called Off-Site SEO. Off-Page SEO is very important to increase the ranking of the website in Search Engine Result Pages (SERPs).
In this, traffic is brought to the website by creating backlinks, which also helps in increasing the Domain Authority. You can also bring traffic to your website by creating backlinks by writing Guest Posts and Sponsored posts. While preparing the On-Page SEO post is done before publishing, but Off-Page SEO is done after publishing the post.
Now you must have understood what is Off-Page SEO. So let me now tell you its factors. There are many Off-Page SEO factors, but I will give you information about its 4 important Factors here. These important factors are as follows –
1. Brand Building: Brand building is an important technique of Off-Page SEO. Traffic can also be brought to the website by making the website a brand. Due to which the ranking of your website in Search Engine Result Pages (SERPs) increases. When a website makes itself a brand, then a lot of traffic starts going to that website.
When the website becomes a brand, people start trusting more on such brand websites. Along with this, people also remember the name of the brand and visitors themselves visit by searching the name of such websites on the search engine. Such brand websites rank at the top in Search Engine Result Pages (SERPs).
Many people make their website name matching with other brand websites. They feel that by doing this traffic will start coming to their website too, but this does not happen. Let me give you an example of brand building here.
You must have heard the name of Flipkart and Amazon, these are brand websites and traffic comes to them a lot. Some people keep the name of their website related to the name of these brand websites. Like Flipkart instead of Flipkart or Amazon instead of Amazon, but doing so does not increase the ranking of the website.
2. Domain Authority: Domain Authority is an important factor of Off-Page SEO. Which is also called DA in short. The same website ranks high on Search Engine Result Pages (SERPs), which has more Domain Authority. Domain Authority was created by Moz Company. Domain Authority is a type of Search Engine Ranking Score. Which provides a ranking score of 1 to 100 to websites on the search engine.
You can find out the position of your website to rank with the Domain Authority Checker Tool. The higher this Domain Authority, the more chances are there to rank the website high on the search engine. With this, you can also check the Domain Authority of your Competitor Websites and can get ahead in the competition.
By the way, you will find many Domain Authority Checker Tools. But you can also check the Domain Authority with Moz Tool. You have to go to Moz’s Domain Authority Checker Tool and search for the domain address in the search bar. After a little processing, you will get to see the latest Domain Score of that website.
If your Domain Authority is less then you can increase DA by doing SEO well. The higher the Domain Authority of your website, the more traffic will come to your website and you will also get a higher ranking on Search Engine Result Pages (SERPs).
3. Backlinks: When a website links a blog post to another website in one of its articles, that link becomes a backlink to the other website. A backlink is also called an inbound link. Backlinks are very important to rank the website high on Search Engine Result Pages (SERPs) and bring traffic to the website.
The more backlinks your website gets, the better it is for you. You can also create Backlinks by writing Guest posts and preparing Sponsor posts. With the help of SEMrush, Ahref Tools, you can analyze your competitors’ websites and find out from where they are getting backlinks. In this way, you can also get backlinks for your website.
You can also get Backlinks through Private Blog Network. You can also create Backlinks with the help of Social Media Platforms. Post on Facebook, Youtube, Quora, Twitter, Linked In, etc. or you can also give backlink by writing a good comment.
4. Paid Marketing: Paid Marketing cannot be called a part of Off-Page SEO because it is a part of Search Engine Marketing (SEM). But you can do this to spread the awareness of your website. For this, you have to pay a certain amount to other websites and social media platforms.
In return, these Social Media Platforms and Websites run the ads of your website. When people come to those websites and social media platforms, they get to see the ads on your website. Due to which traffic also starts increasing on your website.
If your website is new and you only focus on writing posts, traffic comes very less on your website. In this situation, you need to spread awareness about your website. So that people can get information about your website and they visit your website. This is a very good way to bring traffic to your website.
If you have the budget, then you can also bring traffic to your website by doing Paid Marketing, which will also increase the ranking of your website on Search Engine Result Pages (SERPs).
3. Technical SEO
Technical SEO is also an important part of Search Engine Optimization. This is for the technical things of the website. Mostly it happens that even after doing On-Page SEO and Off-Page SEO of the post well, it is not ranked on Search Engine Result Pages. This happens when the website has some technical problems. To fix them, it is necessary to do technical SEO so that the search engines can understand your website well.
Unless the search engine will be able to understand your website and blog posts well, it will not be able to crawl and index the post. How can she rank on Post Search Engine Result Pages (SERPs) when there is no Post Crawl and Index. That’s why it is very important to do technical SEO.
By doing technical SEO, the technical things of the website are improved so that the search engine can easily understand the post of your website. By doing technical SEO of the website, the loading speed of the website becomes faster. The website is made SEO-friendly and mobile-friendly. It is also very important to do technical SEO.
Because of this, the website can get a high rank on Search Engine Result Pages (SERPs). By doing technical SEO, the website becomes responsive and the security of the website also improves. Now you must have known what is Technical SEO. There are many factors of Technical SEO that improve the ranking of the website in Search Engines. Let me tell you some of its important factors here. which are as follows –
1. Broken Link: Broken Link is also known as Dead Link. When opened, such links do not open but show the error of 404 Not Found or Page Not Found. These types of links are called Broken Links. Broken Link is an important factor of Technical SEO. The main reason for becoming a Broken Link is when a blog post is removed.
But if its link is already present on any other website, then that link becomes a Broken Link. If Broken Links are present on the website, then it has a bad effect on the search engines and visitors. Therefore, you should find and remove such Broken Links present on your website.
Apart from this, you can also fix that Broken Link by redirecting it to another similar page. You will find many Broken Link Checker Tools on the Internet. You can find and fix Broken Links present on your website by using any Broken Link Checker Tool. These Broken Links are formed due to many reasons.
When there is a spelling mistake while entering the URL of the post or the protocol becomes wrong. If there is a change in the structure of the website, it becomes a Broken Link even if it is not redirected. Apart from this, even when the domain expires and the website is closed if it is not renewed, it becomes a Broken Link. That’s why they should be fixed by locating Broken Links.
2. Website loading speed: The speed with which the website loads is called the loading speed of the website. There are 2 types of loading speed of the website. If a website takes less than 2 seconds to load, then website speed is fast. But if the website takes more than 5 seconds to load, then there is a need to increase the website speed. Because in today’s time no one likes to wait.
Due to the slow loading speed of the website, the ranking of the website goes down in Search Engine Result Pages (SERPs). When visitors search a keyword on the search engine and when the search result comes, they click on a website. But if that website takes more time to load, then visitors come back before that website is opened and visit another website.
Because of this, the traffic coming to that website is reduced and the ranking of the website also goes down in Search Engine Result Pages (SERPs). You should keep on speeding up your website’s loading with the help of Website Speed Checker Tools. If the loading speed of the website is slow then efforts should be made to increase it. You can easily find out the loading speed of your website with the help of GTmetrix, and Google Page Insight.
3. Domain and Web Hosting: Both Domain and Web Hosting are important parts of Technical SEO. Which are very important for your website. The domain is the identity of your website. This is a type of address with the help of which people reach your website. You should take the domain name according to the niche of your website.
So that people can get information about your website only after seeing the domain name. There are many domain names available on the Internet in which you can add any extension. Eg: .in, .org, .xyz, .net, .edu etc. Web hosting is needed to reach the website to the people.
In web hosting, the data of your website is stored on the supercomputers and kept online on the Internet. So that Internet users can access your website without any hassle. You should take domain and web hosting for your website very carefully.
4. AMP Theme: AMP is also an important factor of Technical SEO. The full name of AMP is Accelerated Mobile Pages. The main purpose of AMP is to make the website fast load on mobile. Because about 70% of the traffic comes through mobile-only. Therefore, seeing the increasing use of mobile, Google has launched AMP some time back.
When AMP Theme is installed on the website, then 2 URLs of all the posts of that website are created. One URL is created for Desktop and the other URL is for Mobile. AMP only shows important things on mobile and ignores those which are not necessary. Because of this, there is a fast load on the website mobile. On installing AMP Theme on the website, traffic also starts coming more on the website.
4. Local SEO
Technology has become so advanced in 2021 that any businessman who wants to start his new work. He can do it very easily. But due to this advanced technology, the competition has also increased a lot. So if you are a businessman and want to put your work online, then you have to optimize your business according to Local SEO.
Local SEO is a process through which you can rank your business website in a particular city or area. Under this, keeping in mind the local searches, a lot of focus is also done on local keywords. So that when a local person searches related to these keywords, then your business will rank at the top on Google.
For example, suppose you have a south Indian restaurant and have optimized it according to local keywords on your internet, then if a local person searches for a south Indian restaurant. So your restaurant will also appear in the search list.
Now if you are thinking about how you will do local SEO, then let me tell you that it is not that difficult to do local SEO. Here I have told about 5 easy ways to do Local SEO, which are as follows:
1. Submit Website To Online Local Directories
When you are setting up your business website on Google, then definitely submit it to Online Local Directories (such as Google My Business or Yahoo My Business). Because both these directories are very useful in promoting local business and most of the businessmen do this first to grow their work. What happens with this is that when a local user searches for information related to your business, then your website is also shown in that list.
2. Promote Website On The Social Media Platforms
Social Media Platforms is a place for all the businesses where they can grow their business quickly. You will be surprised to know that about 70 to 80% of people spend their time on these platforms (like Facebook, Instagram) every day. So if you also want to increase your business then you have to promote your business website on Social Media Platforms.
To increase the presence of your website on these platforms, you must first create your business profile. And after the profile is created, there will have to be quality content posts on it. In this way, more audiences will be aware of your business and will also visit your website in more quantity.
3. Make Website’s NAPW
Do you know what NAPW is and what is its role in local SEO? No, let me tell you. NAPW refers to the information related to your business.
It is divided into four parts: Business Name, Address, Phone Number, and Website URL. It shows all the information related to your business in one online place. That’s why it is also called Local Business Citation.
You have to add this NAPW everywhere, where you have created a business profile. The NAPW of the website is an important part of local SEO.
4. Optimize Website’s Homepage
One thing that should always be kept in mind is that the homepage of any website is the face of its business. Seeing which users can get an idea of whether they have come to your offline business place or not.
That is why you need to optimize the homepage of your website. So that when a visitor sees your homepage, he will be impressed by it and must visit your offline business place.
Optimizing the website’s homepage also has the advantage that Google and visitors will get the right information related to your business and your website’s chances of ranking will also increase significantly.
5. Add Local Schema To The Website
Those readers who do not know what local schema is, then let me tell them this is a type of structure data. Which you must install on your business website.
By adding local schema to the website, it is easy for Google to know which industry your business and website are related to.
On this basis, Google ranks your website according to the same niche. Because of its effect, I would like to recommend that you must install Local Schema on your website. So that your website also becomes friendly to Google.
As I told you what is SEO? And what are the types of SEO? Apart from this SEO has 2 more parts. 1. White Hat SEO and 2. Black Hat SEO. Let me explain to you White Hat SEO and Black Hat SEO one by one.
1. White Hat SEO
White Hat SEO is such a technique with the help of which the website is ranked in Search Engine Result Pages (SERPs). White Hat SEO is done by following Google’s algorithms. By doing White Hat SEO, there is a traffic increase on the website.
As I told you about On-Page SEO, Off-Page SEO, and Technical SEO. All these are included in White Hat SEO. After some time after doing White Hat SEO, you will start seeing its result. But you also have to be patient about this.
White Hat SEO is done keeping in mind the algorithms of Google, due to which you benefit. Along with this, it is also safe. You must have understood White Hat SEO because you have come to know about On-Page SEO, Off-Page SEO, and Technical SEO. Let me now tell you about Black Hat SEO.
2. Black Hat SEO
Black Hat SEO is a technique that is used to get the website high on Search Engine Result Pages (SERPs). Google’s algorithms are not followed in Black Hat SEO. In this, only keeping in mind the bots of Google, the techniques of Black Hat SEO are used.
So that the website can be ranked high on Search Engine Result Pages (SERPs) as soon as possible and traffic can also be increased on the website. By doing Black Hat SEO, the website ranks on the search engine but cannot rank for a long time. When Google’s bots come to know that this website is not following algorithms and is ranking by adopting wrong methods. So the penalty is also imposed on this type of website.
When there is a risk of penalty on the website by doing Black Hat SEO and the website cannot even high rank on the search engine for a long time, then there is no use in creating a website. Therefore, new bloggers need to be aware of this so that they can avoid using such techniques. Let me now tell you what are the disadvantages of using black hat SEO.
Disadvantages Of Using Black Hat SEO
There are many disadvantages of using Black Hat SEO. which are as follows –
- Techniques of Black Hat SEO violates the rules of Search Engines by not following them.
- Search Engine penalizes these types of websites which use the techniques of Black Hat SEO.
- Due to these techniques, User Experience is bad and visitors do not like to come again to such websites.
- Search Engine does not like such websites when there is more internal linking in the post. Because more internal linking is also involved in Black Hat SEO. That’s why the search engine also downs the ranking of such websites.
- Invisible text is also a part of Black Hat SEO. Invisible text is against Google’s algorithms. When the search engine comes to know of this, it can down the ranking of the website.
Future Of SEO For Ranking A Post In SERPs
Now you know what SEO is and how many parts it has, but do you know the new ranking factor of SEO coming in the future? No, let me tell you.
You must know very well that Google changes its algorithm every day so that it can satisfy its visitors well. And so he is slowly making changes to SEO, which can rank the post in Google’s SERPs.
Now to rank any post through SEO, you need Artificial Intelligence, Voice Search, EAT Principle, Semantically Related Keywords, User Search Intent, Brand SERP Optimization, Page Experience & Core Web Vitals Optimization, SERP Layout, Long-Form Content, Influencer SEO, etc. Because in the future these factors are also going to become an important part of SEO.
Final Vertice On What SEO Realy Is
By reading this article, you have come to know that what is SEO? Without SEO, your website can never rank high on Search Engine Result Pages (SERPs). You should do SEO of your website keeping in mind the algorithms of Google.
You should also understand the URL structure carefully, if you make a mistake then many problems can happen. Like Broken Link can be created or your post will not rank in Search Engine. In a URL structure, first the protocol, then the name of the website, then the extension, and then the path of the webpage in the last.
If you are a Beginner Blogger and your website is new, then you can quickly get your website ranked high on Search Engine Result Pages (SERPs) by doing SEO well. But you have to keep in mind here that you have to do only White Hat SEO of your website and you have to avoid using the techniques of Black Hat SEO.
I hope you liked this article of mine. If you found this article helpful, then definitely share it with needy people. If you have not understood anything in this article, then you can also comment below.
FAQ: What Is SEO & How It Works
When I was researching on the Internet what is SEO? So I saw that there were many questions and problems from people related to this. Out of which I have given answers to some important questions in this article. which are like this.
Q.1 What are SEO Tools?
Ans. SEO Tools make the way you do SEO even easier. By the way, you can do all the work yourself, but if you use SEO Tools, then your time is also saved and you do not have to work hard. SEO Tools also alert you, if you make any mistake, you can find out with the help of SEO Tools and improve them. There are many SEO tools available on the Internet. With the help of which you can do SEO of your website and increase the ranking of your website in search engines.
Q.2 How to find SEO Keyword?
Ans. If you want to search for an SEO Keyword, then I will tell you the easiest way. You go to Google and search-related keywords from the niche of your website on which you are thinking of writing an article. When you type a keyword in Google’s search bar, Google will show you the keywords related to that keyword. Which are being searched by people. Then when you search by selecting a keyword, then the search result comes, you will go down in that search, then you will get to see a similar keyword from that keyword, thus you can easily find an SEO keyword. But here you have to keep in mind that you choose such keywords. On which the competition is low.
Q.3 What are the types of SEO?
Ans. There are 4 types of SEO. 1. Image SEO in which Images are Compressed and their Alt Tag etc. 2. Video SEO like Youtubers does rank their videos. 3. Voice SEO As you know in today’s time people prefer to do voice search than typing. 4. Content SEO which is done to get the article ranked.