No Intrusive Interstitials: How It Helps Users Access Content On Mobile?

Have you ever visited a website in which you have faced problems due to the advertisements or banners placed on it? And the article you had come to read, could not even read it properly? If yes, then I can understand how annoying it must have been for you.

If you are a website owner and visitors to your web pages are disturbed by the interstitial ads you have placed, then you will have to remove such advertisements immediately. Because Google has now decided that it will punish websites giving useless experiences to its users.

No intrusive interstitlals

Google believes that this will give a lesson to those websites that waste their users’ time by showing excessive interstitial ads and give them useless experiences.

For your information, let me tell you that in the year 2015, Google announced that mobile searches have outpaced the desktop in 10 countries.  In view of this result, Google is now paying a lot of attention to mobile searches. Along with this, Google is also ranking the websites which are mobile friendly.

If you want no intrusive interstitial ads to appear on your website and the user can easily find your content on mobile, then you have to read this article (No Intrusive Interstitials) till the end.

Intrusive Interstitials

When users search their query on Google’s search bar, then Google presents the most relevant answers to the users according to that query. After that users open any one page from the results. When users are reading the content of that article, and if popup ads come in front of the content at the same time, then it causes problems to the users. 

This problem can be easily dealt with on the desktop, but when this problem is on the mobile, it becomes difficult to deal with it. The result of which is that the users are back from the website itself. These popup ads and banners are called intervening interstitial ads

Google described Interfering interstitial ads as:

  • Google believes that when both the overlay and the banner appear in front of the content, then they cover the content completely. This makes it difficult for mobile users to read the content.
  • Sometimes due to an unresponsive interstitial advertisement, it also makes it difficult to turn off the mobile.
  • Apart from overlays and banners also, there are some tools that spoil the experience of mobile users such as surveys, signup forms, coupons, and other various calls to action. 

No Intrusive Interstitials

No interfering intermediates are called, which helps the user to get a good experience from the website, meaning that the web page that the users are reading should not have any problem with the interstitial advertisement.

For your information, let me tell you that no intrusive intermediaries have made a new ranking signal in the SEO page experience. You can see these non-intrusive intermediaries in the Google search console. These non-intrusive intermediaries, ranking signals will also help web pages to get good scores.

It is obvious that if you have a website built on Google, then you will want to earn money from that website. The best way to earn money through Google is Ads. But have you thought that if these ads are not shown on your website then how will you earn money? No!! Showing ads is also the need of every website owner.

In view of this problem, you can place ads on your website, but you have to take care that mobile users should not face any kind of problems due to the interstitial ads you have placed.

Do you know that not all popup ads bother users? if you don’t know then it’s ok, I tell you. Not all popup ads give a bad experience to the users. Many Ads are also important for users. These ads do not require a change in the design, size, or position of a page. For example Cookies Popup Ads or Age Verification Intermediate Ads etc.

How Does It Help Users Access Content On Mobile?

Google had made a new update in its algorithm some time ago, which they named the mobile-friendly label. The work of Mobile-friendly labels is without zooming the text and content on pages and making it readable. This made it easy for users to read and tap their targeting content.

But now I have seen many such examples in my research that intermediate advertisements are shown interfering with the page users. 

These intrusive interstitial ads hide the content on the web page. Due to which the users get frustrated as they are unable to access the content they were looking for by tapping on the search result. 

Ever since Google made No Intrusive Interstitials it’s a new ranking signal, it has become very important for users and website owners. This prevents the advertisements from popping up frequently and also helps the users who were unable to access the content on mobile. It adjusts those big banners and shows the content buried beneath them clearly. 


One thing to always keep in mind is that if you want to keep your website ahead of your competitors’ websites, then you have to make your website mobile friendly.

Let me explain it to you through an example, you must have seen the water. Whenever water is put in any vessel, it takes the shape of the vessel without any problem.

You also have to make your website in this way. Regardless of the device users read your website (eg: desktop, mobile, Tab etc.), your website should be adjusted according to the size of all those devices. If you do this then only your website will rank on the top result of Google.

You also have to keep in mind that when users open the page of your website. Then they should have no problem with Intrusive Interstitials Ads.

With this I hope that my article (No intrusive interstitials: How It Helps Users Access Content On Mobile) will help you.

FAQ: No Intrusive Interstitials

I have found in my research that there are many bloggers who are having trouble in finding information about no interfering intermediaries. Therefore, I will answer the 3 important questions asked by them here to remove their problem. Which will make it easier for them to understand no Intrusive Intermediaries.

Q1. What is an exit interstitial called?

Ans. An exit interstitial called that which is visible only once when the users leave the website. Its specialty is that they will not be affected by Google’s upcoming mobile interstitial changes.

Q2. Does Google like pop-ups appearing on websites?

Ans. Google never likes those pop-ups that are displayed right away on the website. Google has clarified that the delay must be added before the popups appear on the website. 

Q3. What are Ads interstitial?

Ans. Interstitial ads are also called full-screen advertisements. It completely covers its host app. When you add an app in your web pages that present interstitial ads properly and at that time the users have the option to tap or remove that interstitial ad. This makes the website a good image in front of the users.

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