If you have been blogging for a long time, then you will be well aware of the page experience. But do you know what Google is going to update in page experience in June 2021 and how you can test page experience?
According to Neil Patel, after this update, only those websites will rank on Google’s SERPs that users like, and those websites will be down which gives a bad experience to users. Google keeps updating its algorithms to improve the users’ experience.
Because the experience of users is the most important factor in Google algorithms. That’s why Google tries everything to give the best results for its users. This update is the beginning of a new shift in SEO.
If you want your web page to rank on SERPs too. So this article is for you only. I have covered all the important information about how to test page experience and how you can improve your website page experience according to June 2021 update in this article. So let’s start the tour.
What Is Page Experience
A page experience is a group of signals. Which measures how users can interact with a web page. Page Experience has the most important core web vitals. Usually, the core is a set of web vitals metrics that measure the loading speed, interactivity, and visual stability of a web page.
Along with this, the page search also includes existing search signals such as safe browsing, HTTPS ranking boost, mobile-friendly, etc.
According to uxcam.com, 75% of the traffic on all the websites comes through Google. So you can understand how important Google is for your website.
Do you know that 90% of users usually close the website within a sec if they do not get a better page experience? As a result bounce rate goes up and your website ranking goes down in Google search. So now you have understood how important it is to optimize your website well.
June 2021 Update
On 28 May 2020, Google announced an important update in the page experience report. That will be added to the search console very soon. This update is for core web vitals.
After that on 10 November 2020, Google said that the change in the ranking of the page experience will start to roll out in May 2021.
But after a while in the pandemic situation, they postpone this ranking factor to mid of June. This is majorly focused on Non-AMP theme users. Because non-amp themes usually do not support mobile screens well.
According to backlinko.com, around 70% of internet users access Google from their mobile. That’s why Google is more focused on mobile users.
After this update, experienced bloggers will easily rank their websites. Because they know how to set their pages according to this update. But if you are new in this field then may face some problems.
Do you know exactly what the core web vitals are? If you know then it is a good thing, but if you do not know, then I will explain to you.
Core web vitals
According to the web. dev website, core web vitals are a subset of Web Vitals. That consists of Metrics. Which is applied on all the websites and these metrics develop over time.
These metrics will measure the loading speed, interactivity, and visual stability of all website web pages. Whose names are LCP, FID, and CLS?
1. LCP (Largest Contentful Paint)
The largest contentful paint is a Google ranking single. That helps bots to understand how much time the largest content takes to be visible. When a user clicks on it in the search result.
Usually, it will not take more than 2.2 sec otherwise the user may close the webpage and your website goes down.
2. FID (First Input Delay)
The time when a user interacts with your website web page is called first input delay(FID). I mean if anyone searches on Google and clicks on your website result. Then how much time the first content takes to display.
Suppose if someone rings your doorbell then how much time you give answers to the person is called FID. Is that simple?
The less time it takes the better the page experience it will provide to your user. If you want to give a good experience to your users, then your web page should have an FID of 100 milliseconds.
If your website has more than 300 milliseconds FID score then you need to make improvements to it. Because this is kept in the poor category.
3. CLS (Cumulative Layout Shift)
Cumulative layout shift is a measurement that tracks how your website design is to change its shape according to the user device. This helps users to provide a better visual experience overall this is the major part of core web vitals.
Suppose if someone accesses your website on mobile and some desktop. Then how quickly it will change the location of the element and set the whole design properly. Mainly this depends on the responsiveness of your website theme.
If you want more users to visit your website again and again, then you have to maintain the CLS of your web page. These measurements usually provide you some score from 0.10 to 0.25.
- Good – 0.1
- Moderate – 0.15 to 0.20
- Poor – 0.25
What is your website’s cumulative layout shift sore? Have you checked it? If not, then you can visit Google Insights. It will also give you information about how fast your website is and what improvement you need to do to it.
Google Ranking Signals
As you know Google has more than 200+ algorithms in their system to judge every search result. So that they can provide a better user experience. But Google also has ranking signals that covered major properties in a website.
Such as how interactive and safe your website is? Are you using any pop-ups on your website? Is your website using HTTPS or not? Are you following intrusive interstitial guidelines?
Although most of Google’s ranking factors are secret, Google itself shared this in public. Amazing!. Now Google announced that they are going to add 3 additional signals called core web vitals. These become part of Google ranking signals from mid of June.
When this update is fully rolled out then you will get 7 important Google ranking signals. That helps Google to define which search result needs to rank in first position and which not. So let’s understand others.
1. Mobile Usability
Mobile usability includes how well your website is opening on mobile. So that mobile users get a better experience. Whether you have installed responsive or AMP themes on your website this must easily be accessed on mobile.
2. Safe Browsing
When a website is compromised with cyber attacks and trying to steal user’s information. When Google’s bots notice this attack then they will block the website. So when any user jumps on it Google shows them a red caution page. Where Google explains what is inside this page. It is called safe browsing.
Hypertext transfer protocol secure (HTTPS) is a connection that shares the information between browser and website. This connection is more secure from HTTP became this is encrypted so no one can read user information.
4. No Intrusive Interstitials
This is the motive-based Google signal. When users jump on your website and you are trying to show them pop-ups again and again to sell other services and products. This will negatively impact on website bounce rate and ranking as well.
So total these are the complete Google ranking singles that usually rolled out in mid of June and start working slowly.
Google Page Experience Checker
As you know, Google is going to update the page experience soon. So that’s why you have to prepare your website for this update. But do you know how you can check your website page experience?
Yes, is a page experience checking tool that estimated to give an honest report of what needs to improve experience cyber-attacks on your website. Guess what this is now free to use.
This tool is designed by Clowdways so that you can easily trust it. Because it is the most trusted brand in the market. This is safe for you and all the other bloggers as well.
If you want to check your website page experience report. Then all you need just to paste your website domain name and click on the “Run Test”. Then it will start analyzing your website and after some time it will provide you a report. Then you can easily read because this is more similar to Google insights report.
Conclusion: How To Test Page Experience: May 2021 Update
As you know users are very important for Google. That’s why Google always improves its algorithms to provide accurate and quickest answers to its users. Whether they are using desktop or mobile Google works the same on both devices.
But due to a large number of mobile users, Google is focusing more on mobile results and personalizing them for every user and query. That’s why Google is now updating its signals to check the webpage more efficiently.
So if you want to maintain your website position in Google search. Then you need to start working on your website page experience. Because there is no time for Google to completely rolling out this update in august 2021.
Don’t be confused!
June is the month when Google will officially launch this ranking factor. But as you know it needs some time to completely roll out. That’s why it will start affecting your website from august.
I hope you have got better information about Google’s new update. So if you find this article more useful then share it with the needy person.