If you are a website owner, then you must have heard about Amp Theme. Some people install Amp Theme on their website and some people install Non-Amp theme especially.
According to reivew42.com, around 65% of Google users are using it from their mobiles. Huge number! That’s why Google now more focusing on mobile searches.
But AMP theme really very important or not?
Are you confused? Are you not able to decide which theme you should install on your website? So this article is going to be very helpful for you.
If you are really confused about what should be done and what should not. Then you need to read this article as I have covered all the advantages and disadvantages of both the subjects. With which you will be able to understand the Difference Between The Amp and Non-Amp theme.
What Is The Amp Theme?
Amp Theme is a mobile-friendly theme that you can install and make your website mobile-friendly. If you make your website mobile-friendly, then your website starts loading fast on mobile. Fast loading of websites on mobile is the main function of Amp so that visitors can save time.
The full name of the amp is Accelerated Mobile Page. Most searches on the Internet are done by mobile and these mobile searches are increasing day by day. Because of the increasing mobile search, Google has launched Amp Feature some time back.
When a visitor visits a mobile-friendly website, Amp only shows the visitor the things they need and ignores the things that take longer to load. Which makes the website loading faster and also helps to improve SEO.
If you want to make your website mobile-friendly, you can install the Amp theme or you can install the Amp plugin. Installing the amp theme creates 2 URLs for all posts and pages on your website. The first URL is created for desktop and the second URL for mobile.
What Is The Non-Amp Theme?
Generatepress theme It is also called non-amp theme. The size of a non-amp theme is very small, it is a lightweight theme so it loads very fast. The non-amp theme is a responsive theme that is automatically adjusted according to their screen on all types of devices such as desktop, laptop, tablet, and mobile, etc.
If you want to install a Non-amp theme, then you will get lots of good themes on the Internet. You can easily download any non-amp theme and use it on your website and you can make your website fast.
If the website loads fast and you write quality content, your website ranking increases. Because both visitors and search engines prefer a website that is fast loaded.
Advantages and Disadvantages of Amp Theme
When you understand what an amp theme is, now you should also know the advantages and disadvantages of the amp. I have described its advantages and disadvantages here below. Which are as follows;
1. Especially Made For Mobiles
The AMP theme is specially designed for mobile. Because in today’s time almost everyone has mobile, and most searches on search engines come via mobile. Because of the increasing mobile searches day by day, Google has launched the amp feature some time back. When a website installs an amp theme, there is a lot of traffic coming to that website.
2. Make Your Website Lightweight
The amp theme greatly reduces the size of your website, which makes your website lightweight and loads much faster when searched by mobile. Its biggest advantage is that it is loading much faster than other themes. This saves visitors significant time. Therefore, Google also gives more importance to the amp theme as mobile searches grow.
3. Better Ranking On Mobile Searches
The amp theme is specially designed by looking at mobile searches. When you search for a topic on mobile, first you are shown amp theme websites on mobile, and visitors visit these websites. Therefore, amp theme websites rank better due to mobile searches, and traffic to these websites also increases.
4. Increase Ads Revenue
If you install the amp theme on your website, then it increases your ad revenue. If you want to show very good and expensive ads on your website. Then you can do it with AMP Theme easily. By which you will get a good income.
5. Provide better user experience
The amp theme performs very well on mobile. The amp only shows the visitor the required information of the content and ignores things that take longer to load. This theme loads very fast, which improves the user experience.
1. Only for mobile users
The Biggest Disadvantage of the amp theme is that this theme is made only for mobile. Only Mobile users can take advantage of this theme. The amp does not work on any other device. Hence amp themes cannot be called the best theme.
2. Facing Difficulty In Analytics
When a website installs an amp theme, 2 URLs of that website are created. The first URL becomes for desktop and the second URL is for mobile. When you use Google Analytics, you may face problems in Analytics due to creating 2 URLs in it.
Now that you have come to know the Advantage and Disadvantages of the amp themes, now you should also know the Advantage and Disadvantages of non-amp themes. So that you can easily understand the differences between these two and choose the best theme for your website.
Advantages and Disadvantages of Non-Amp Theme
If you know what a non-amp theme is, then now I will tell you the advantages and disadvantages of the non-amp theme. Which are as follows;
1. It is Responsive
The non-amp theme is also called a Responsive theme. The biggest advantage of non-amp themes is that this theme is automatically adjusted according to their screen on all types of devices. like; It responds well to desktop, laptop, tablet, and mobile, etc. This has a good impact on the visitors and increases the chances of ranking.
2. Single URL
The non-amp theme has a single URL, so similar HTML code is sent by the server to all devices. When Google’s bots Crawl, they count visits made by all devices. For this reason, the ranking of the website in the Search Engine increases.
3. Best for E-commerce Website
The non-amp theme is very good for e-commerce websites. All e-commerce websites establish a sensitive theme so that their website can be loaded on all types of devices. This improves the user experience.
4. Easy To Track Visitor
With the help of the Google Analytics tool, you can analyze your website and track visitors to the website, how many visitors are coming to your entire website, and a specific page, from which country visitors are coming to your website. And how much time they are spending on your website. You get complete and accurate information about all these things, as there is a single URL of non-amp theme, so you do not face any problem in analytics.
5. Better Navigation
Just as more mobile Searches are being done by people, similarly non-amp themes have also been improved, and its Navigation menu is user-friendly. It works very well on all devices. Better navigation enhances page views and enhances user experience.
1. Increase Website Load time
The biggest disadvantage of a non-amp theme is the slow loading of the website. This is because some Unnecessary HTML and CSS are also loaded while the Responsive Theme is loaded. Due to which the website load time increases.
2. Bad Effect On Mobile Ranking
Non-amp themes have a bad effect on mobile rankings. Because when a visitor searches for a keyword through mobile, the search result first comes only to amp theme websites and then to non-amp theme websites. You already know that visitors first visit websites that rank high on search engines. Therefore mobile rankings have a bad effect on non-amp themes.
Conclusion: Difference Between The Amp and Non-Amp Theme
Getting mobile traffic becomes difficult while Google improves its mobile-specific search result. Now, Google is more focusing on mobile search and this is usually very important. Because around 65% of Google users are using mobiles.
That’s why Google roll out the AMP theme because this is more specific on mobile. It will work well on mobile and if you want traffic on your website. Then you need to install it.
I hope that you have read this article (Difference Between The Amp and Non-Amp Theme) of mine carefully and have understood well what is Amp theme and non-amp theme. My purpose in writing this article is to help you choose the best theme.